Case study

Transforming Safe Hands ACT into a Responsive Digital Experience

Client

Safe Hands ACT

Date

Nov 2021 – Mar 2022

My Role 

UX Designer
UI Designer

Team

UX & UI Design
Strategy & Research
Interaction Design
Visual Design
Prototyping
Analytics

overview

Safe Hands ACT, a local business, was losing potential customers due to its online presence. Without a website, they were missing out on revenue and growth opportunities.

Safe Hands ACT, a local business, faced the critical challenge of not having an online presence, leading to missed opportunities and potential revenue loss. The objective was to bring the business online, enhance user engagement, and ultimately increase conversions. The redesign focused on ensuring a seamless experience across various devices.

Results

328% 

Increase in
sales

+219 

New customers within a month

1100+

Site visitors the very first month

Problems / Challenges

 
Here we describe the problems we/clients face.

 
Describe the problems/challenges you/your client had. We are telling a story here showing the entire strategy: from problems (Point A) through opportunities (How) to the goal (Point B) and outcome (Result of our work).
If you have more than one problem to show, you can name this section “Problem 1” and show how you fixed it. Then, the next one. Or you can describe them briefly one by one.
Remember that your portfolio should be concize and easily scannable. Show only the main problems that brought the highest result.

01. No Online Presence

Safe Hands ACT had no website, limiting its reach to potential customers.

02. Low Visibility & Brand Awareness  

Without a digital identity, the business struggled to expand beyond its local reach..

03. Missed Conversions
 

Customers who preferred online shopping couldn’t engage, leading to lost revenue.

 Opportunities / Goals

What goals do we want to achieve, or What the result will look like when we fix the problems?

Here we tell about the goals we want to achieve. Usually, the goal is the opposite side of the problem. That’s why it’s so important to clearly define the problem for the project we are working on.
It’s better to spend more time doing research, defining the problems (ideally, to find the main problem. If you took my class “First steps in UX/UI design” you understand that we need to understand users’ problems and business needs. I.e. A user can’t purchase a product online because a business doesn’t have a website; while the business loses money as customers don’t want to visit the store in-person), then converting these problems into opportunities, and finally finding the solution to achieve our goals.

01. Establish an Online Presence

Design a user-friendly and scalable digital platform.

 02. Improve Brand Visibility

Enhance reach through SEO, digital marketing, and intuitive UI/UX design.

03. Boost Conversions & User Engagement

Optimize website structure, CTAs, and navigation to turn visitors into customers.

Solution

To overcome the problems and achieve the goals, we came out with the following solutions

Describe what you decided to do to overcome the problems to reach the goals.

Responsive Web Design Developed a mobile-first website ensuring seamless experiences across all devices.
SEO & Digital Marketing Strategy IImplemented SEO best practices, targeted content, and social media integration to improve discoverability.
Conversion Optimization Designed with clear CTAs, structured user flows, and interactive elements to maximize engagement.
Motion UI Elements I introduced subtle animations & interactive UI components to enhance user engagement and bring the design to life.

Briefly showcasing My design process and highlighting the aspects most I’m proud of

Incorporating Motion UI elements was a pivotal aspect of my design process, allowing me to infuse dynamism and interactivity into the user experience. These elements not only engage users but also exemplify our proficiency in modern design techniques, setting our project apart and demonstrating a commitment to innovation and excellence."

final result

Outcome

This is the outcome of my work

The new, responsive website successfully established Safe Hands ACT's online presence, resulting in a significant increase in sales, acquisition of new customers, and a substantial rise in site traffic.

328%

Increase in sales

+219 

New Customers Acquired

 1100+

Visitors in the First Month

Results

How to Contact:

Looking for a UX/UI Designer to elevate your digital presence? I specialize in UI, prototyping, usability testing, and research to craft compelling user experiences.

Email:      [email protected]
Mobile:    8728106238