Case study

Transforming safe hands act into a responsive online platform for enhanced conversions

Client

Safe Hands ACT

Date

Nov 2021 – Mar 2022

My Role 

UX Designer
UI Designer

Team

UX/UI Design
Strategy & Research
Interaction design
Visual design
Prototype
Analytics

overview

{Safe Hands} didn’t have a website missing $$$$ in sales. It was time to bring their business online.

 Safe Hands ACT, a local business, faced the critical challenge of not having an online presence, leading to missed opportunities and potential revenue loss. The objective was to bring the business online, enhance user engagement, and ultimately increase conversions. The redesign focused on ensuring a seamless experience across various devices.

Results

328% 

Increase in
sales

+219 

New customers within a month

1100+

Site visitors the very first month

Problems / Challenges

 
Here we describe the problems we/clients face.

Describe the problems/challenges you/your client had. We are telling a story here showing the entire strategy: from problems (Point A) through opportunities (How) to the goal (Point B) and outcome (Result of our work).
If you have more than one problem to show, you can name this section “Problem 1” and show how you fixed it. Then, the next one. Or you can describe them briefly one by one.
Remember that your portfolio should be concize and easily scannable. Show only the main problems that brought the highest result.

01. Lack of Online Presence 

Safe Hands ACT lacked a website,limiting their reach to potential customers

02. Limited Visibility   

The absence of a digital platform hindered the business's visibility and growth.

03. Missed Conversions
 

The business missed out on potential customers who prefer online interactions.

Opportunities / Goals

What goals do we want to achieve, or What the result will look like when we fix the problems?

Here we tell about the goals we want to achieve. Usually, the goal is the opposite side of the problem. That’s why it’s so important to clearly define the problem for the project we are working on.
It’s better to spend more time doing research, defining the problems (ideally, to find the main problem. If you took my class “First steps in UX/UI design” you understand that we need to understand users’ problems and business needs. I.e. A user can’t purchase a product online because a business doesn’t have a website; while the business loses money as customers don’t want to visit the store in-person), then converting these problems into opportunities, and finally finding the solution to achieve our goals.

01. Establish Online Presence   

Create a robust online platform to showcase services and engage with a wider audience.

 02. Enhance Visibility

Improve the business's visibility
through digital channels to reach
a broader market.

03. Increase Conversions

Implement strategies to convert online visitors into customers

Solution

To overcome the problems and achieve the goals, we came out with the following solutions


Describe what you decided to do to overcome the problems to reach the goals.

Responsive Web Design Develop a responsive website to ensure optimal user experience across devices.
Digital Marketing Strategy. Implement a comprehensive digital marketing strategy to increase online visibility.
Solution 3 Conversion Optimization:.Optimize the website for conversions through strategic design elements and clear calls to action.

Briefly showcasing My design process and highlighting the aspects most I’m proud of

Incorporating Motion UI elements was a pivotal aspect of my design process, allowing me to infuse dynamism and interactivity into the user experience. These elements not only engage users but also exemplify our proficiency in modern design techniques, setting our project apart and demonstrating a commitment to innovation and excellence."

final result

Outcome

This is the outcome of my work

The new, responsive website successfully established Safe Hands ACT's online presence, resulting in a significant increase in sales, acquisition of new customers, and a substantial rise in site traffic.

328%

Increase in sales

+219 

New customers within a month

 1100+

Site visitors the very first month

Results

How to Contact:

Looking for a UX/UI Designer for your company? Whether it's full-time or contract, remote or local, I'm here to help with UI, prototyping, testing, and research. Reach out for a design solution tailored to your needs.

Email:      [email protected]
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